By Suzanne BearneBusiness reporter
Whenever Robyn Exton initially launched her internet dating and networking that is social for lesbians and bisexual females, deficiencies in cash for marketing and advertising suggested she’d head to clubs equipped with containers of spirits.
“when you look at the days that are early’d head to clubs by way of a container of sambuca within one hand, and tequila within the various various other, and encourage girls to download the application in substitution for a go,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) celebrations Manchester and Brighton Pride, she targeted females by standing outside of the transportable commodes handing out toilet tissue with leaflets advertising the software.
It was back 2013, and Ms Exton’s low-cost, but revolutionary, approach to marketing and advertising shortly saw individual figures increase steadily, then further getting grip many thanks to good person to person.
Created in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be into the dense regarding the burgeoning social networking scene, the Her application today has one or more million feminine users across the world.
Her was created from Ms Exton’s disappointment with current lesbian dating web sites and applications, which she did not believe had been great enough.
The market is mail order bride websites said by her ended up being ruled by “dating web web sites which were initially designed for homosexual guys, and tuned red for lesbians”.
Ms Exton had a interior company understanding for this because during the time she ended up being employed by a London-based marketing company, where her client made online online internet dating systems. Read More